Saturday, April 15, 2023

Agency news you need to know: April 14, 2023


“We can all remember moments from our school days when we felt a bit at sea and the one teacher who really helped us feel seen in those moments,” GS&P Creative Director Jon Wyville said in a statement. “As we worked with Clay to develop the script, we talked a lot about John Hughes and all his funny yet deeply emotional films. We wanted to create a kind of day-in-the-life story of highs and lows in which you empathized not only with the student, but ultimately with the teacher as well.”

Sunday Afternoon’s new executive creative director

Minority and woman-owned creative agency Sunday Afternoon hired Rich Tu for the newly created role of executive creative director and partner. Tu previously served as a group creative director at Jones Knowles Ritchie, and he most recently worked on a solo project with the music arm of A24 Films on the soundtrack release of the multiple Oscar-winning film “Everything Everywhere All At Once.”

Tu has also spent time outside of the agency world, working for companies such as Nike and ViacomCBS. This is a reunion for Tu, who was one of the first artists to be part of the Sunday Afternoon roster when the agency first launched in 2015.

Just briefly

Marketing agency Bully Pulpit Interactive hired Dhurv Nanda as creative director, a new role for the agency. Nanda previously held creative director roles at the Farmer’s Dog and Oberland.

Atlanta-based agency PureRED named Jason Whiting as its first chief growth officer. Most recently, he served as a chief growth officer for the U.S. and Canada at Media.Monks.

Courage is expanding its team following a streak of new business wins, which includes picking up accounts such as KFC Canada and CIBC. Kat Ledgett joins the team as account director; Domenique Raso as creative director; Rami Dudin as group strategy director; Cindy Marie Navarro as creative director; Saloni Wadehra as group account director; and Amna Khalid as account director.

Contributing: Jade Yan



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