It’s hard for agencies to invade other markets without a holding company behind them but New Zealand’s Special opened in London last year and it’s picked up two accounts.
Premium Italian tomato brand Mutti (below) has appointed Special London for a European task and it’s also won International Schools Partnership (ISP), a global group of independent private schools. VCCP and Dentsu reportedly pitched.
Even the mighty adam&eveDDB has taken its time expanding in New York, now absorbing DDB’s once-mighty-but-no-more operation there while Droga5 has certainly made its mark in London without disturbing the bigger agencies, in billings terms anyway. Uncommon, now majority-owned by Havas, reportedly has its eyes on New York too. Mother and BBH have waxed and waned in the US although they’re handing in there.
from Digital Marketing Education https://ift.tt/E8uFvyx
No comments:
Post a Comment