Working out of its Chicago office, the agency will handle creative marketing across Principal’s asset management, benefits and protection, and retirement and income solutions business. The first projects are expected to launch in the spring of 2024 and focus on Principal’s workplace retirement and group benefits business.
Principal wants Dentsu Creative to bring “a fresh set of eyes, a more modern approach” to marketing workplace benefits, particularly amid churn in the market due to layoffs and reorganizations.
“The macroeconomic environment that’s all around us is really volatile, and you need an expert to help you individually and as a business leader understand how you attract and retain talent for your business and how you ensure that that talent feels valued,” Wood said.
from Digital Marketing Education https://ift.tt/sHZAiux
No comments:
Post a Comment