“What we realized very quickly in doing the branding program was that there … really wasn’t anything available that met the criteria for people with low vision,” Scott said.
Westfield has been working to make sure its signage and physical environment, including the design of its store directories and the height of fixtures, work for everyone.
On the podcast, Scott also talks about the challenges involved with focusing on inclusivity in design. Brands might have trouble maintaining a certain aesthetic, for example, when they add elements of accessibility. However, he said that does not have to be the case.
“They’re not mutually exclusive and we have to work really hard as designers to not make them mutually exclusive,” he added.
from Digital Marketing Education https://ift.tt/vG3R8YF
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