The challenge for Amazon is to create content that can compete with TikTok, which has been doing this kind of thing for years. Paying $25 per video may not suffice, although creators are eligible for commissions if their work leads to sales, according to a person familiar with the situation.
While rates vary depending on a number of factors including an influencer’s following, creators typically charge $212 for the type of content Amazon is looking for, according to Brands Meet Creators, an industry consulting firm.
Beauty content creator and makeup artist Jazmine Flores told Bloomberg she typically charges $300 for each photo or video. Flores says she’s never been asked for 500 videos at once—five tops. “I don’t think everyone has 500 Amazon items sitting in their homes,” she said in an email.
“Because I’m in the beauty/skincare niche, I have to be careful, do my research, and it takes a whole lot of time to produce, write, model, act, do my own hair and makeup all while being a homeschooling mother of two,” she said. “It shouldn’t be treated as a side gig.”
—Bloomberg News
from Digital Marketing Education https://ift.tt/EI0n48m
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