The foundation, which honors John Reisenbach, the All American Television ad executive who died in a random act of violence in 1990, is rebranding as part of a recent initiative to evolve from a grantmaker to an incubator for what its website calls “frontline organizations that innovatively tackle the city’s most intractable problems, block by block.”
“We wanted the branding to reflect the optimism that we feel for New York, all of our grantees and all of the people working to support,” said Allison Arden, chairman of the foundation.
The former logo saw the foundation’s acronym in bolded maroon. The new logo, created by FCB New York, consists of five colorful lines—representing city sidewalks and the five boroughs that make up New York City—in the shape of a heart.
“This really is a much brighter representation and really tells how we feel about the city and how we feel about the work we’re doing,” said Arden.
“We thought now was a really important time to do that,” she said. “There’s a lot of negative stories right now around New York. And we believe there are so many wonderful things happening.”
from Digital Marketing Education https://ift.tt/SJq7bHs
No comments:
Post a Comment