Friday, August 25, 2023

Marketing trends for Aug. 25, 2023


Quote of the week

“Pumpkin spice lattes have weirdly become kind of a cultural icon of their own. Unlike a lot of products, honestly. They’re kind of inextricably linked with fall, whether you love them or you love to hate them.” –Brynna Aylward, executive creative director at Gut Toronto, on the enduring appeal of PSL.

Number of the week

63%: Percentage of passive-aggressive emails coming from those in the advertising and media industry, per a recent report on passive-aggressive communication from Preply, an online language site. It found that “Per my last email” is the most passive-aggressive email phrase.

On the move

Falcon’s Beyond Global, an entertainment company, hired Toni Caracciolo as executive VP of marketing and branding, a newly created position. She had been VP of global marketing at Visit Orlando.

Rothy’s hired Shaheen Mufti as VP of retail. She was most recently VP of retail at Reformation. 

Einride, a mobility company, hired Corinne Aaron as chief marketing officer. She was most recently CMO at Lynk & Co.

Contributing: Erika Wheless



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from Digital Marketing Education https://ift.tt/Sae390i

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