How Coke is using AI to make ads with artists through its Real Magic Creative Academy

Participants were given “real world briefs,” according to Thakar, who declined to describe them ahead of their appearance in Coke marketing. But work from those briefs is expected to appear as part of Coca-Cola marketing programs in the coming weeks.

Collaborating with the Japanese fashion brand A Bathing Ape and the fashion and lifestyle brand Highsnobiety is helping Coke to stay current, Thakar said. “That’s where we want to play. We want to stay ahead of the curve. We want to play in pop culture, and partner with all these different artists and creators.”

The “Create Real Magic” campaign and “Real Magic Academy” were supported by OpenX, WPP’s dedicated Coke agency.

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from Digital Marketing Education https://ift.tt/TQpFZHo