Httpool by Aleph unlocks new potential across search, audience, and shopping products, and represents Microsoft Advertising in Central and Eastern Europe and other select European markets*.
Through a new agreement with Httpool by Aleph effective September 1, 2023, advertisers and agencies across 23 countries in Central and Eastern Europe (CEE) and other select European markets* will be able to leverage Httpool by Aleph’s leading offer, which combines advertising solutions with the insights of digital experts in-region to develop Microsoft Advertising campaigns across its search, audience, and shopping products.
This agreement builds on an existing and successful relationship in Latin America and the Caribbean, excluding Brazil, which began earlier this year.
Httpool by Aleph will leverage its extensive industry and platform experience in CEE and rest of Europe to ensure advertisers and agencies create and optimize impactful, localized digital campaigns. It will also facilitate billing in the local markets it operates through Aleph’s cross-border payment services, streamlining operations for advertisers and agencies.
Discover what’s possible
Microsoft Advertising connects you with more than a billion people at the right moments across work and life.
With over 13 billion monthly searches, Microsoft Advertising’s strength in Windows and PC includes almost 700 million monthly PC searchers worldwide across 187 markets. In Europe, there are approximately 3.1 billion searches per month, with 170 million PC users searching across 45 markets.
Microsoft Advertising is delighted to engage in this expansive sales and marketing collaboration with Httpool by Aleph in Central and Eastern Europe and other select European markets. Httpool brings exceptional local expertise and relationship management that will allow advertisers and agencies to fully engage with the Microsoft Advertising Platform, reaching our unique, growing audience of over a billion individuals across Windows, Bing, Bing Chat, Xbox, Outlook, Microsoft Start, and our third-party publisher network
— stated Mark Richardson, Regional Vice President for Europe, Middle East, Africa, and Latin America at Microsoft Advertising.
We are delighted to expand our relationship with Microsoft Advertising and enable our clients across Central and Eastern Europe and other select European markets to create impactful campaigns across Microsoft’s valuable product portfolio—including its new innovations in generative AI. This will create new opportunities for our clients in the region to deepen their engagement with consumers and drive sustainable growth
— said Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, the parent company of Httpool by Aleph.
Increase your reach with Microsoft Advertising and Httpool by Aleph in CEE and other select European markets
If you have any questions and would like to reach out to Httpool directly, please use this email address:
Expanding ad presence in Central and Eastern Europe and other select European markets
* Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Montenegro, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia.
from Digital Marketing Education https://ift.tt/7oWuck1
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