Prior to the CEO role, Arthur served as chief operating officer of the agency and earlier he led the W+K New York office as a managing director. Before joining W+K, Neal spent time as a senior brand strategist at Fallon, and brand and innovation consultancy Red Scout. Before advertising, he was a kindergarten teacher, a Java developer at Netscape, and a law school student—for one day.
In the past year, the independent agency has had a number of executive departures, new hires, and promotions. Most notably, the agency’s co-founder Dan Wieden died last fall.
W+K has added new accounts including Allstate and a global remit for Ford as well as expanded its footprint into Mexico. Arthur will discuss what such changes mean for the iconic agency moving forward.
from Digital Marketing Education https://ift.tt/gCHAWis
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