Send it!
In extreme sports, only the extraordinary survive. Pushing into uncertainty to achieve the extraordinary is termed “sending it.” There’s no room for hesitation or self-doubt. Practice acting on instinct, then show other women how. It’s a skill that can be strengthened like a muscle.
Command conversations
Women tend to yield to colleagues, especially men with more seniority, and are often cut off, interrupted and overlooked. We don’t have to lead a meeting to take over a conversation. More than just speaking up ourselves—which is critical—we need to look out for the woman who’s too polite to interrupt, disagree or claim credit for ideas and results. And we need to prompt her to speak up and claim the credit on the spot.
Ban the apology
Somewhere back in the day, advertising women started apologizing for all the little things—a typo, a minor correction, a rescheduling—to keep peace in the room. We need to cancel the apology instinct and remove “I’m sorry” from our vocabularies; these only reinforce self-doubt.
Make a brag book
Just for you. Record all your accomplishments, with words, photos and videos. Look at it ritually. Celebrate it. Then make one for a young woman to help kick her off. You’ll shine brighter, too.
Advertising is a team sport. When women play as a team, we change things. Just look at #metoo. We know who we are and how we succeed. When we focus our energy on elevating ourselves and each other in everyday ways, we’ll lift the industry altogether.
from Digital Marketing Education https://ift.tt/SfckJWZ
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