Next-Gen production and post studio, ArtClass is excited to welcome Executive Producer Eric McCasline to its team. The creative partnership unites McCasline’s strategic, entrepreneurial spirit and deep post and production expertise with ArtClass’s reputation as a dynamic creative studio known for delivering impactful and artistic advertising and film content.
“Eric is a powerhouse addition to ArtClass – fusing artistry and extensive knowledge of the ins and outs of the entertainment and advertising industries,” says ArtClass Managing Partner Geno Imbriale. “One of the cornerstones of ArtClass is a dedication to bringing together different backgrounds and perspectives, from emerging talent to experienced leadership. It’s what makes it a creative playground that is supported by experts who also dream big.”
“Having long run in the same circles as Founders Geno and Vince, it is an honor to join what they have passionately built with Rebecca Niles and Corwin Carroll,” says McCasline. “The opportunity to bring my past production and post production experience to a place that does it all so well makes this an exciting partnership.”
McCasline previously ran the West Coast offices of Final Cut, where he was responsible for business development while Executive Producing for an A-list editorial roster. There, he spearheaded the company’s efforts to add full service creative options to their repertoire with the launch of Significant Others. Drawing on his multi-dimensional background, McCasline strengthened existing partnerships, and maximized production & post capabilities for leading brands including Apple and Acura.
Prior to his work and strategizing for Final Cut, McCasline assisted in the launching of design collective Wolf & Crow, where he oversaw collaborations with such noted brands as Nike and Jeep. During his time at the company, Wolf & Crow became known for bridging the gap between advertising and artistry, with creative highlights such as Bjork’s celebrated ‘Black Lake’ installation for MoMA.
As a strong arts and design professional, McCasline is known for his ability to envision creative solutions including innovations in VR and AI. McCasline previously consulted for Waymark, an AI video creator tool, where he brought extensive business insight to this burgeoning field. Throughout his career, McCasline’s love for storytelling has been at the center of every collaboration.
from Digital Marketing Education https://ift.tt/5rPEmC6
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