Mondelēz disclosed last year that it planned to move some Toblerone production to the Slovakian capital of Bratislava. The company is changing the packaging design to depict a more generic mountain rather than the famous Matterhorn, the newspaper reported.
“The packaging redesign introduces a modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelēz spokesperson told Aargauer Zeitung. Toblerone packaging will now read “established in Switzerland,” rather than “of Switzerland.”
Under Switzerland’s Swissness Act, passed in 2017, national symbols and Swiss crosses are not permitted on the packaging of products that don’t meet Swissness criteria.
from Digital Marketing Education https://ift.tt/H0vrS4X
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