Number of the week
$24 billion: Collective amount that consumers plan to spend on Easter this year, a 15% rise from last year and a higher amount than 2020’s record high of $21.7 billion, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics, which found that 81% of U.S. consumers will celebrate the holiday this year.
Quote of the week
“There are less political concerns about data and who gets what like with TikTok, but if we see this protectionism of domestic retailers, we might see some anti-Shein, anti-Temu rhetoric. But this is going to be a harder narrative to push because so much of what is sold by retailers already is sold by Chinese retailers—half of Amazon and eBay sellers are Chinese.” –Juozas Kaziukenas, founder and chief executive of Marketplace Pulse, which analyzes e-commerce marketplaces, on the U.S. marketing rise of online retailers from China.
On the move
FaZe Clan promoted Matt “BK” Augustin, a former Ad Age 40 Under 40 honoree, to VP of strategy. He had been director of brand and creative strategy.
The Ironman Group appointed Marieka Barnard chief marketing officer. She was most recently VP of event marketing, EMEA.
Contributing: Jon Springer
from Digital Marketing Education https://ift.tt/qUbeyCV
No comments:
Post a Comment