Innovative production company, Invisible Collective, known for discovering exceptional and fresh perspectives in advertising and film, have done it again with the signing of the Turner Brothers. Known for their recent collaborations with Beats by Dre and Nike, the Turner Brothers, 20 year-old Justen and 24 year-old Julien, bring a lively, melodic voice to Invisible Collective, as they center Black stories and play with tempo, humor, movement, and color. Their reel shines on Invisible’s new website HERE.
“When our co-founder Steven Love, Jr., first shared their reel, I was blown away, knowing they conceived, shot, and edited the pieces themselves,” said Tracie Norfleet, Invisible Collective’s MD. “They have all the hallmarks of the greatest directors I’ve worked with in my career – smart, clear communicators with a deep respect for the filmmaking process and an outsized passion to move people with their visual stories. Mark my words: these guys are going the distance.”
Full-blown creatives, the Turner Brothers started collaborating from a very young age as musicians, then filmmakers. The brothers started small, casting neighborhood kids in budget sci-fi flicks they fundraised for by mowing lawns, while quickly tapping into a natural gift for playful, stylish, and competition-winning visual storytelling that led them to form Dreadhead Films.
“Jaden Smith in ‘The Karate Kid,’ rocking braids, was the first time we saw someone who looked like us on screen,” said Justen. “We’ve been chasing the goosebumps we got from that film ever since.”
In 2017, on the heels of one of their projects going viral, Sesame Street asked the brothers to provide a short film for their 50th season, making them the youngest ever filmmakers to contribute to the show. From there, the Turner Brothers’ rise has been meteoric, leading to prominent narrative collaborations with Beats by Dre, Air Jordan, Nike and Adidas, the presentation of a TED talk about uncovering your superhuman boldness through filmmaking, and a spot on the 2022 Forbes 30 under 30 list, which highlights only the best and brightest talent in twenty industries.
Last year, their 2022 Nike x Social Status campaign “Free Lunch,” earned them a Webby, but their current favorite film is “Recess”, the second installment of the three-part short film series. The comedic narrative short follows a teenage basketball player through his action-packed and often hilarious life, lacing in engaging point-of-view shots, animated movement, and over-the-top energy.
“In two years we’ve done eight shorts films in promotion of Nike, Jordan, and Airship shoe drops, which has led us more into the commercial space,” said Julien. “The Social Status short films have lots of characters, humor, and were really fun to shoot.”
In anticipation of their work with Invisible Collective, they look forward to continuing to make exemplary, boundary-pushing work with a company that they know will catalyze their vision. “We have such a comfortable, authentic relationship with Invisible,” said Julien. “We’re confident they will support us in making the work we want to make at the scale we’ve always dreamt of.”
Check out the Turner Brothers’ reel here: https://ift.tt/EUr8Zat
from Digital Marketing Education https://ift.tt/Z2ckb4O
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