Toyota’s latest campaign, ’Part of Something Greater’ which debuted during NASCAR’s Daytona 500 Race, embraces drivers of all identities, backgrounds and experience levels. Developed by advertising agency Saatchi & Saatchi, and edited by Camp Lucky’s Marc Stone, the three spots titled, ‘Perks’, ’Sisterhood of Speed’, and ’Orientation Day’, feature a diverse roster of Team Toyota athletes encouraging audiences beyond motorsports to be a “part of something greater.”
The three spots introduce new members to the Toyota race team from all walks of life, supplying them with all things necessary to feel right at home on the racetrack. From Olympians and Paralympians to NASCAR and Formula Drift champions, the campaign shines a spotlight on women athletes and welcomes newbies to the everyday life of a racecar driver.
from Digital Marketing Education https://ift.tt/bsC3jRP
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