Friday, September 22, 2023

TikTok Roman Empire trend: Coca-Cola, other brands chime in on viral question


A new TikTok trend begins with a simple question: How often do you think about the Roman Empire?

The viral videos typically feature a woman posing the inquiry to her male partner, whose unwitting response serves as the punchline. “Every day,” “Once a week” and “A lot” are a few of the common responses. Without fail, the women holding the cameras launch into incredulous laughter. 

The trend has gone viral for uncovering a strange and seemingly widespread habit of men, who for the life of them cannot seem to explain why they think so often about the Roman Empire. They just shrug and shake their heads. “Lots of history,” a few vaguely offer.

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#RomanEmpire currently has 1.3 billion views on TikTok, so it was only a matter of time before brands joined in on the action. 

Wheat Thins commenced a chain of posts on Threads with a slight spin on the original punchline.





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