Prime Video is included in Amazon Prime memberships or available for an individual fee of $8.99 per month. The service includes series such as “The Marvelous Mrs. Maisel,” “The Boys,” and “The Lord of the Rings: The Rings of Power,” all of which have previously been available exclusively ad-free.
The ads rollout will begin in the U.S., U.K., Germany, and Canada in early 2024, with France, Italy, Spain, Mexico and Australia following later in the year. According to the company, current viewers will be automatically phased into the ad offering, with no price increases for Amazon Prime memberships. However, those wishing to continue viewing episodes of “Daisy Jones and the Six,” for example, without ads, will be able to pay an additional $2.99 per month for an ad-free experience.
Prime Video will aim “to have meaningfully fewer ads than linear TV and other streaming TV providers,” Amazon said in a statement.
Some Prime content already has ads
While ads will be a new addition to Prime Video’s high-profile original series, the service isn’t totally new to the streaming ads game. In addition to Amazon’s existing ads across its retail site and connected TV platform Fire TV, advertisers have been able to place video ads in the streamer’s “Thursday Night Football” broadcasts, on its livestream platform Twitch and on its free, ad-supported streamer Freevee.
Recent news: Advertisers aren’t quickly moving to streaming
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