Gen Zers appear particularly optimistic about the ways in which AI could help them save money while shopping. Nearly half (47%) of Gen Z respondents named price-comparing as a top area in which AI will improve online shopping, while 45% named deal-finding as a top area. Moreover, 35% of Gen Zers believe that AI shopping assistants will simplify product discovery.
The usefulness of AI appears to stem from friction that consumers at large face when shopping online today. Nearly three-quarters (73%) of U.S. consumers say they experience frustration or barriers at checkout, the study found, up to 40% of which reconsidered their purchases as a result. These barriers include too many ads, the requirement of logging into or making an account and irrelevant product recommendations.
The study also found high interest in AI-powered e-commerce among millennials. Roughly 86% of global millennial respondents think that AI can improve online shopping, compared with 88% of Gen Z, and 52% of global millennial respondents express an interest in an AI shopping assistant, compared with 55% of Gen Z.
from Digital Marketing Education https://ift.tt/cjavKIP
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