McKnight also talks about how Mattel plans to continue the momentum of Barbie-mania, particularly through 2024, the brand’s 65th anniversary.
“We got an opportunity to sort of recontextualize what people think about the brand, post-movie and then this broader audience,” she said, noting that Mattel will be “developing more programs from a lifestyle standpoint, from a digital gaming standpoint and a doll standpoint.”
from Digital Marketing Education https://ift.tt/yKlkRtr
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