Amazon’s back-to-school ad stars Randall Park

‘Honest parental perspective’

In a statement, Amazon Executive Worldwide Creative Director Jo Shoesmith noted that back-to-school advertising typically shows smiling kids and happy music but doesn’t always address the large expense that accompanies child-rearing.

“That’s especially true in this age of steep inflation, when it’s hard to afford eggs, much less backpacks,” she said, adding that Amazon’s campaign breaks through the clutter with an “honest parental perspective.”

Amazon’s campaign will air on linear and connected TV, online video and social media including Facebook, Instagram, TikTok and Snapchat. Ads on social will run in shorter versions including 6 seconds. The retailer’s own internal cross-channel marketing team created the work, which will run in both the U.S. and Canada.

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from Digital Marketing Education https://ift.tt/J50SNQZ