Can Havas disturb the holding company top table of WPP, Omnicom, Interpublic and French rival Publicis? (We’ll leave Dentsu out of it for now as it’s even more of a mystery.)
Now a bigger part of Vivendi than before after Vivendi unloaded Universal Music, Havas surprised the ad world by buying the UK’s Uncommon Creative Studio for a figure of up to £120m (contingent on what’s likely to be a pretty stiff earn-out) and now it’s reported 6.3% organic growth in the second quarter of 2023, up from a disappointing 1.9% in Q1. Vivendi as a whole was up 3.2%.
Havas has also bought three other agencies: Noise in Canada, HRZN in Germany and Pivot Roots in India.
Havas CEO and Vivendi chairman Yannick Bolloré says: “Vivendi is steadfastly pursuing its internationalisation strategy and strengthening its position as a leading global player in culture and entertainment.” Havas expanded in all geographical regions.
There has been speculation in France that cash-rich Vivendi might try to buy long-term rival Publicis. Publicis has firmly knocked this back (it too has a big family ownership) and, as the best-performing ad holding company with growth so far this year of 7.3%, is more likely to be a buyer than a seller.
from Digital Marketing Education https://ift.tt/K1CAOMT
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