Jameson picks Ogilvy as lead creative agency
Jameson Irish Whiskey has appointed Ogilvy as its new global creative agency following a competitive review handled by R3. TBWA previously held the account for 20 years.
“Creatively and strategically, Ogilvy impressed the team over the course of a rigorous pitch process, pairing a global outlook with local cultural relevance in our key markets, and we’re very excited to begin working together,” Brendan Buckley, global marketing director at Irish Distillers said in a statement. “I would also like to sincerely thank TBWA globally, and most recently TBWA Dublin, for their valued creative contribution to the Jameson brand over many years.”
The appointment is an extension of Ogilvy’s remit with Jameson’s parent company, Pernod Ricard. Ogilvy also handles creative for Absolut and Pernod Ricard USA’s tequila and Mezcal brands.
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