“This was our first-ever April Fool’s stunt, and we honestly didn’t know how our loyal audience was going to react,” Philip Pirkovic, director of brand and partnerships, said in a statement issued before the launch. “What we thought was a funny idea quickly resulted in audience demand and an unprecedented amount of engagement on social.”
Revisit some of this year’s April Fools’ Day campaigns
According to Shinola, its April 1 post resulted in three times the reach, four times the likes, 13 times the shares and five times the comments compared to all of its social posts combined in the first quarter.
“Within an hour of the post going live we knew we had something, and it far exceeded our expectations,” said Pirkovic.
from Digital Marketing Education https://ift.tt/SJE23KA
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