1. Silk NextMilk: Who’s Next?
Agency: Orchard
With “nepo babies” a current internet obsession, this campaign for Silk’s plant-based Nextmilk could not be more timely. Its take on MilkPEP’s milk mustache campaign, one of the most famous advertising efforts in history, features the offspring of celebs from the original campaign—including Brooklyn Peltz Beckham, Ella Bleu Travolta, Myles O’Neal and Sailor Brinkley Cook—all with their very own ‘staches. The idea is to stand out to the next generation of milk drinkers.
from Digital Marketing Education https://ift.tt/Vue12jc
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