in Advertisers, Agencies, Creative, News
12 hours ago
After 50 years Coca-Cola is dropping its ‘totally tropical” Lilt brand – to be rebranded as Fanta Pineapple & Grapefruit. Which, as we’re sure you’ll agree, trips off the tongue.
Oh well, a reminder of the days when commercials scripts really did start with “open on a tropical beach.”
from Digital Marketing Education https://ift.tt/Rr5D3fh
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