The original, must-have folding device, the motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by the creative studio Los York that is spearheaded by “Saltare in Giro,” a dynamically choreographed dance film featuring the iconic House of Pain track “Jump Around” in Italian.
The campaign, #flipthescript, introduces an entirely new razr with a sleek ultra-modern design in the Pantone® Color of the Year 2023, Viva Magenta,
The spot is set after hours in an international airport as a bored employee starts flipping his razr open and closed. He has nothing to do you see, because so many flights have been canceled. As he opens and closes his razr, the suitcases around him unlock and lock until— pow! The lost luggage explodes and all the clothes come out.
And so begins a dance music video with enough wardrobe changes to make Britney Spears cheer.
According to Renata Altenfelder, Global Executive Director of Motorola, “The #flipthescript campaign is for those who want to create their own story, adding different angles and pushing others to discover them. The creative concept reflects the way our consumers think and perfectly translates the razr spirit of challenging the status quo making people reconsider the way they think about smartphones and content creation.”
Maybe so. But all I could think of was everybody’s favorite suitcase-swiping government official Sam Brinton. Fun spot, though.
By the way, if you enjoy spots with people dancing in them, you’re in luck. We’ve got a bunch of them here at adland®. Get your groove on today.
from Digital Marketing Education https://ift.tt/5dhCmUr
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