Creatively, the new campaign—which includes digital and social elements—is meant to capture the “swagger and electricity” of the NWSL, as well as “the world-class competition, the rivalries, the joy, the fans and the energy,” Haddon said.
The 2023 season, kicking off this weekend, comes at a time of growth for the league. It set records in 2022 for attendance, viewership and sponsor growth, and is currently looking to negotiate a new media rights deal—its current deal with CBS expires at the end of the 2023 season. (The entire 176-game schedule this year will be available on CBS platforms, with most games streaming on Paramount+ and six games on CBS itself.)
Haddon said the league is already up 20% in season ticket holders this year and has surpassed last year’s sales for opening weekend, with four more days until kickoff.
“We know we have one of the most, if not the most, competitive sports leagues in the world. It’s our time to shine,” she said. “That national spotlight is giving more recognition to the beautiful game and the role our women athletes have in that discourse.”
from Digital Marketing Education https://ift.tt/XvnpIgY
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