Havas has become rather more important in the Vivendi world as the Bollorés restructure the business after floating off Universal Music (bringing them about about €7bn) with Vivendi now mainly comprising Havas, Canal+ and book publishing interests.
In 2022 it chalked up organic growth of 6.8%, in line with WPP and Interpublic, lagging French rival Publicis (10.1%) and Omnicom (9.4%.) Revenue increased 9.2% to €2.77bn. Vivendi’s total revenues (now without Universal) rose 5.1% to €9.6bn.
At Havas Europe and North America grew by 7.6% and 5.2%, Asia Pacific and Africa increased 5.8% and Latin America grew 13.6%. Creative is now 43% of revenue, media 32% and health 32%.
Havas bought a number of tech businesses including Expert Edge, Additive+, Search Laboratory and Inviqa.
from Digital Marketing Education https://ift.tt/HTAtMlB
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