Alice in Wonderland, Aladdin and Moana are coming to Sunday’s Oscars —in the form of an ad for Hyundai and The Walt Disney Company.
The automaker and entertainment giant will run a 60-second ad during Disney-owned ABC’s broadcast of the Academy Awards to kick off Hyundai’s sponsorship of Disney’s 100th anniversary. The deal, announced last year, makes Hyundai the exclusive automotive sponsor for the anniversary and is set to include a global ad blitz, original content launches, experiential activations, merchandising and social extensions connected to the Disney name and its intellectual property.
The Oscars ad, which was released today, mixes scenes of classic Disney characters and Hyundai vehicles, set to “When You Wish Upon A Star,” the 1941 Oscar-winning song from “Pinocchio” that Disney has used in marketing for years. It is meant to create “a seamless flow between the two brands,” while celebrating human connections across film and real life,” according to a statement.
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