Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.”
Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can’t solve all your problems, it might help you “chill” for a few moments, and that’s a small win.
This new campaign was developed by Fantástica, an independent agency in Bogatá led by Daniel Bermúdez and Daniel Osorio. Adpulp previously reported on the agency’s work for Manantial mineral water.
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