In the wake of the VML Wunderman merger one might ask: why don’t they just have WPP Creative? After all, more big clients are going for company-wide creative deals (creative being a rather wide category these days.) Two reasons maybe. One is that VML CEO Jon Cook appears to have been pretty insistent on VML’s …
The post Is bigger better for VML and WPP? first appeared on More About Advertising.
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