McCann Worldgroup’s agency brands include McCann, MRM, Weber Shandwick, McCann Health, Momentum, Craft, UM, and FutureBrand.
The reorganization follows news first reported by Campaign that McCann’s Chairman-CEO Chris MacDonald is stepping down from his role. In a LinkedIn post, MacDonald said he stepped down to return to the U.K.
As part of the shift, Suzanne Powers, previously global chief strategy officer for McCann Worldgroup, will become global chief product officer for the network, a new post. She is also being named chair of FutureBrand.
Taking over her prior role is Harjot Singh; the Worldgroup global chief strategy officer position will be combined with his current role of chief strategy officer for McCann. Kate MacNevin is being elevated to chief operating officer of McCann Worldgroup and will retain her post as global chair and CEO of MRM. McCann Worldgroup Global Chief Client Officer Nannette Dufour will be adding the title of global chief sustainability officer to her remit.
Lee confirmed that there will be room for more leadership changes in the future, including at the regional chief creative officer level for McCann Worldgroup. “Where there are McCann CCOs, they will be the first in line for that joint position if they want it,” Lee said.
Related: R/GA global media head Ellie Bamford departs
Simplicity and collaboration
The goal for the restructuring, Lee said, is to foster more “collaboration” among the network’s various agency brands, by making sure that each of the agency brand leaders wears a “McCann Worldgroup hat.”
He said he wants the agencies in the network to “think about how we come together as a team for our client’s best interests as a connected solution,” said Lee. “That is the thing that was missing, because people were either Worldgroup or they were MRM, and now they’re both.”
Beyond changing titles, Lee has also changed the bonus structure for executives at the Worldgroup level all the way to regional leaders within the network’s top 14 markets.
Under the new structure, 50% of an executive’s bonus will be tied to McCann Worldgroup’s performance and the other 50% will be tied to the individual agency brand the executive works for.
“[Now] there’s not a question of, ‘If I’m at MRM and there’s an opportunity that I think is right for McCann but doesn’t really help my P&L, I don’t bring it up,’” said Lee.
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