During Disney’s Tech & Data Showcase livestream yesterday, one theme was especially prevalent: changes brought on by the streaming era, whether in automation, privacy or democratization, are happening faster than predicted. As the first stop on Disney’s “52-week road to upfront,” the media giant flaunted the ins and outs of its innovations in measurement, data and ad products.
“This is not a concept, it’s a reality at Disney,” said Christine Chung, director of advanced analytics and clean room solutions, after showcasing one of these innovations—a reminder of the very different TV industry that will present during this spring’s upfront, which will take place on May 16 at New York’s North Javits Center.
This year’s Tech & Data Showcase came over a month sooner than 2022’s, as the company is “seeing the marketplace move earlier,” said Rita Ferro, Disney’s president of ad sales, during a LinkedIn teaser for the showcase earlier in the week, also noting that Disney hosted 120 meetings with clients in the first week of January.
Disney’s hour-long event covered an excess of updates—keep reading to catch up on the highlights.
from Digital Marketing Education https://ift.tt/G9QJqsw
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