More in-house work
The online travel brand is taking on more work internally as it builds out its in-house creative capabilities. A Hotels.com spokeswoman noted this is the first campaign the brand has “produced completely in-house.” She declined to comment on how the spend compares to previous efforts.
It’s the newest iteration of Wieden’s first branding for Hotels.com, which positioned the Expedia-owned brand as a matchmaker of sorts between different types of lodgings and different types of travelers when it debuted last April. “Find Your Prefer Somewhere” also marked the end of Captain Obvious, the mascot Hotels.com had used to promote itself as the clear choice of travelers for nearly a decade.
The brand’s former agency partner CPB had developed Captain Obvious in 2014; Hotels.com parted ways with CPB seven years later, and after a brief stint with Tombras, began working with Wieden in late 2021.
from Digital Marketing Education https://ift.tt/wQWx4jm
No comments:
Post a Comment