3 Things Every Las Vegas Business Owner Should Know About SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services
Do you plan on starting your own small business in Las Vegas? If so, then you are most likely to run on one of the essential components of sustaining your startup and that is marketing. With this modern day, internet marketing is the new trend of promoting one’s products and services. The key to success in business is building a strong relationship with your customers by using effective marketing strategies. To know more about some of the essential areas of online marketing, read further.

1. Keyword research

Before you go deeper into the world digital marketing and SEO in Las Vegas, you have to first understand the importance of keyword research and how you can use this as your competitive edge. Below are two easy and efficient tips that you can quickly integrate into your keyword strategy

• Use Google Suggest in finding high ranking keywords – This is a great tool for users who want to look for the best keywords in their niche. You can simply input two words like “top 5” and it will immediately give you the most relevant keywords in your niche.
• Leverage on your competitor’s keywords – This may not sound so good to you but using your competitors’ keywords is an effective way to dominate in your industry. This is especially true if your competitor ranks higher in your in local searchers. You can use Google Keyword to look into the keyword usage of your competitors’.

2. Content marketing

Now that you have laid out all your great weapons in your keyword strategy, your online rankings are now a step closer to increasing. So if your strategy was implemented properly, in a few months, you will see a significant increase in your online presence. While waiting for that to happen, you should move on to another strategy, which is to exert efforts in your content marketing. Focusing on marketing your content highly will help drive more traffic to your site. To generate remarkable content that will sure to deliver value and provide inspiration to your audience, follow the following tips.

• Use your research – When generating content, you should consider incorporating some of the keywords you have picked from your keyword research that are popular online. Using these keywords in your content will let you create more informative, relevant, and valuable articles for your audience. As a result, Google will reward your site by moving its rank up.
• Keep your content engaging – For most industries, many online articles often used the same topic, which means, one article of yours has a great chance of having many rivals. Thus, it is important to create content is highly engaging and valuable to prevent your audience from going to your competitors.
• Stay original – Needless to say, your content has to be original for it to have a high ranking in local search results pages. To do that, you can research something that your audience will not find on any other website then write an article about it.

3. Social media

Social media is another popular marketing platform that has huge potential in growing a business. It does not only help you generate leads but it also allows you to establish a solid online brand. In fact, 90% of all marketers have stated that social media is one of the leading causes of the boost in their brand’s online presence. Here are some tips to help you get started.

• Create a plan – Planning should be on your first list before anything else. It is a complete pitfall to jumpstart into social media marketing when you haven’t developed a good plan.

Start small – There are plenty of social networks available for businesses to leverage on. However, since you are only starting, you should just start small by using some of the most popular networks including Facebook and Instagram. This will let you monitor it easily and still maximize your efforts by using these widely popular platforms.

3 Reasons Why Some Business Owners Are Hesitant On Embracing E-Commerce

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

E-commerce took the business world by storm and yet many small business owners and entrepreneurs are still extra cautious about taking introducing it to their business. Truth is, whether a business sells products or services, it can still earn online sales. This article discusses the three barriers that are deterring many service providers from embracing e-commerce, when in fact, their perceived obstacles can be easily addressed with proper planning and use of right tools. Below are the said reasons behind the hesitations of these businesses.

1. You won’t sell a product

It is a common perception among service businesses that e-commerce is not something they can just pursue and do it successfully. In reality, you can still sell but you just have to extra creative on how you can use e-commerce to build your brand. Think beyond what’s in front of you. Many successful apps became as such because, at some point, someone saw a great potential on it that most people have not seen. Write a book for instance or have shirts printed. Think outside the box on how you can convert your skills and knowledge into something tangible that can be easily sold. Not only does this generate you sales but you can also develop your brand through this. The secret is to recognize the extent of your knowledge and how you can leverage on that aside from selling your services.

2. You won’t have enough time

This is probably the leading cause of why most people do not enter into online sales. Things like maintenance, setup, and product shipping demand you to commit your time—time that you might not have. However, contrary to this, e-commerce actually takes a little time. You can set up quickly if you are not very picky on the designs elements and other small things that can take up your time. When creating your website, all you have to do is to ensure that it can easily process and order a product while presenting accurate production information in as few steps as possible. Maintenance can be done by you or you can outsource a freelancer depending on the level of difficulty. But in most cases, maintenance work is just the basics so you can do it yourself. For shipping, you can just have an app installed to automatically print shipping labels and have them ready for courier pick-ups.

3. It’s too expensive

Sure, getting into e-commerce a few years ago used to be costly for many businesses, but it’s not anymore. Even choosing an e-commerce platform won’t cause you to break the bank, not to mention that those platforms like Shopify and Woocommerce have already established an outstanding reputation for many years now. Aside from the monthly subscription for these sites, you’ll probably be only paying for a website developer—if you choose to hire one, that is—which won’t cost that much, especially once you have your site running.

Bottom line

Many service providers are starting to realize the great potential of e-commerce, so while they are still on deciding on it, the quicker you join in the playing field, the better.

Read more e-commerce articles and other digital marketing topics.

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