Wednesday, March 6, 2024
Saturday, February 24, 2024
Wednesday, February 21, 2024
Saturday, February 17, 2024
Saturday, January 20, 2024
Monday, December 18, 2023
Sunday, December 17, 2023
Thursday, December 14, 2023
Saturday, November 11, 2023
Thursday, October 19, 2023
Media shake-up continues: General Mills and Eurostar make their choices
General Mills, makers of Cheerios and Häagen-Dazs, has appointed IPG’s UM to handle its global strategy, planning, buying, analytics, performance and commerce efforts across 36 markets.
The $800m General Mills business (or almost all of it) was previously held by WPP’s Mindshare. But it’s not all bad new for WPP: Wavemaker won the £25m Eurostar account after a pitch against Havas, UM and Publicis. Eurostar was already a Wavemaker client, but the pitch was for the expanded business following the acquisition of European high speed rail service Thalys.
A General Mills statement said: “UM brings differential capabilities across the critical pillars of transformation to include omnichannel strategy and planning, specialized talent, advanced data strategy and tech stack and focus on measurable outcomes.”
There have been plenty of big media reviews this year and it seems that with every appointment, the client’s message is about their new agency’s superior transformation and innovation capabilities.
Yet no one group is emerging as the indisputable victor – they all seem to be winning as well as losing. Omnicom recently won BMW in the North and Latin America (from IPG) as well as Uber (from WPP). Publicis Groupe won Kimberley-Clark in the US (from WPP), while WPP won Nestlé’s European business in September.
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Cannes Lions makes a play for luxury brands and ditches mobile for 2024
Next year’s Cannes festival will include a new Luxury & Lifestyle awards track, which CEO Simon Cook says is here to reward “disruption” in the sector, with a focus on work that “drives business performance and brand loyalty”.
Gucci won a Bronze Lion in film craft this year for a campaign with Dentsu Tokyo (pictured).
Meanwhile, the Mobile Lions have sensibly been retired in recognition of the fact that “Over the past number of years, mobile-led creativity has been expanding into almost every Lion.”
Marian Brannelly, the global director of awards, points out that luxury the sector is negotiating “the changing values of new demographics, the evolving definition of luxury in non-Western markets and the need for a heightened focus on sustainability and conscious consumption.”
All of which is true, but it’s also tempting to conclude that Cannes Lions has seen the money in luxury and wants to bring some of it into the festival. And who can blame them, especially given the French dominance of the market? Paris-based LVMH owns (among others) Louis Vuitton, Dior, Tiffany, Givenchy, and three of the best known champagnes – Möet & Chandon, Dom Pérignon, and Veuve Clicquot.
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BBH smashes stigmas for Girl vs Cancer in subversive new campaign
Girl vs Cancer is a charity collective that wants to put two fingers up to cancer, and these three BBH films do just. They talk openly about sex for sufferers and survivors, issuing the defiant message, “Cancer won’t be the last thing that f***s me.”
Sexual dysfunction affects around 60% of women with cancer, but it’s one of those topics that gets pushed to the background: less than a third of women are given any information about how a diagnosis will affect their sex life.
Lauren Mahon, founder of Girl vs Cancer, said: “Sexual wellness should be a part of ongoing routine cancer care, but providing learning resources for healthcare professionals only helps if patients are empowered to have a conversation about this topic.”
Helen Rhodes, ECD of BBH, said: “Every single woman in cancer care deserves to get the help they need, but for myriad reasons, often aren’t able to ask for it. Our approach might make some people uncomfortable and that’s fine. As long as it gets people talking, we know that’s the most effective way to kickstart change.”
BBH’s campaign – which includes OOH and social media – will most definitely bring a taboo topic into the foreground.
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EE tackles device-crazy screenagers in new Saatchi campaign
Even broadband companies are waking up to some of the mayhem they cause it seems with a new campaign for EEC from Saatchi & Saatchi plugging its ability to disconnect pre-teen ‘screenagers’ from their ever raucous devices.
There are three ads – home, work, learn and game.
EE says it’s its biggest campaign since it launched in 2011 (taking over the late-lamented Orange.)
Can you put the genie back in the bottle? Worth a try maybe.
MAA creative scale: 6.5.
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Wednesday, October 18, 2023
Is bigger better for VML and WPP?
In the wake of the VML Wunderman merger one might ask: why don’t they just have WPP Creative? After all, more big clients are going for company-wide creative deals (creative being a rather wide category these days.) Two reasons maybe. One is that VML CEO Jon Cook appears to have been pretty insistent on VML’s …
The post Is bigger better for VML and WPP? first appeared on More About Advertising.
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Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024
While the ad world mulls over the merger of Wunderman Thompson into VML – now the world’s “biggest creative company” according to WPP – Omnicom is quietly getting on with business, posting 3.3% growth in Q3 2023 on a 3.9% increase in overall revenue to $3.6bn.
Omnicom now expects 4% growth for the year and better times next year when a number of big new business wins, especially in media, will kick in.
Publicis currently leads the 2023 growth field with 5.3% growth in Q3.
Omnicom CEO John Wren says the company’s “strong growth validate the benefits of our client strategy in this rapidly evolving marketplace. We are very well positioned for a recovery in business conditions, with a strong balance sheet and leading creativity in all of our service disciplines.”
By region organic growth in the US was 2.7%, 5.7% in Europe with the The UK up 4.4%. LATAM was up 19% but the Middle East, Africa and Canada were down.
By discipline advertising and media was up 6.1%, precision marketing up 4.3% and healthcare up 3.8%. Experiential marketing units posted a 9.2% increase. PR, execution and support, commerce and branding were down.
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Tuesday, October 17, 2023
The 45th Annual Telly Awards Announces Call for Entries Under New “Beyond The Frame” Theme Adland®
The Telly Awards, honoring excellence in video and television across all screens, kicks off its 45th annual call for entries by embracing the ever-growing world of new technologies and storytelling formats that push the boundaries of our industry. This year’s theme “Beyond the Frame” is an exploration of possibility beyond surface-level visuals and traditional techniques that aims to unlock deeper layers of meaning, creativity and innovation within video production.
“We live in a bold new era for video and television, one that has moved beyond finite frames of reference,” says newly appointed Telly Awards Managing Director Amanda Needham. “Excellent work is created on TikTok or in a commercial as often as it’s seen on the big screen – and the work we honor across television, branded content, immersive and social has consistently underscored this. The world is finally catching up.”
Committed to pushing the boundaries of creativity forward, this year’s new categories include topics within Generative AI, Brand Collaboration, and Accessibility. These categories will dive into cutting-edge technologies and storytelling formats, while continuing to center diverse points of view with expanded offerings in Family Parenting, Use of Data Visualization, E-Commerce, Advocacy & Causes, Thought Leadership, Explainers and more.
The Telly Awards has tapped prominent industry leaders to co-present a new “In Conversation” series around key topics including a panel on sustainability at NAB NYC, a fireside chat about the WGA strike at Stareable Fest with 2x Emmy Award winner for Last Week Tonight with John Oliver, series writer Liz Hynes, an AI in Filmmaking conversation at The National Arts Club and a ”Video for Social Impact” screening with the National Geographic Impact Story Lab.
This year’s global screenings continue to be a hub for creative agencies, independent creators, and production companies to connect, showcasing exceptional short-form content from the year taking place in New York, Nashville, London, Atlanta and Los Angeles. The curated program will debut at NeueHouse Madison Square in New York City and includes shorts from Scout Productions (creators of Queer Eye), Rascal Post, FilmFatales, and more.
“Hot Takes,” the acclaimed video series that features candid and unscripted responses from industry leaders like Square, Verizon and The Mill is back for its 3rd season featuring insights from professionals at Droga5, MassFX, FORTUNE Brand Studio, and more. The Telly Award Podcast is also relaunching with a fresh new format offering listeners an exclusive backstage view of the industry, with the first episode delving into accessibility with Amanda Upson, Director of FWD-Doc, an organization founded by the Oscar-nominated producers of Crip Camp.
Joining the Beyond the Frame campaign are new partners ReelAbilities, a film industry leader setting the highest standards of accessibility and inclusion for people with disabilities, and AIFF, the AI Film Festivalbacked by RunwayML, an applied AI research company shaping the next era of art, entertainment and human creativity. Their efforts are pushing the limits of what defines and should define the current creative industry, and The Tellys latest categories underscore this objective. Collectively, The Telly Awards and their collaborators will join forces on multiple initiatives, including the Telly Award Screening Series and episodes dedicated to accessibility and AI within both Hot Takes and the Telly Awards Podcast.
Among this year’s newest addition of judges are Nathalie van Sasse van Ysselt, VP of Design and Creative Services, MSG Sphere Studios, Gabo Arora, Lightshed, Becky Owen, Chief Marketing and Innovation Officer, Billion Dollar Boy, Bianca Consunji, Creative Strategist, Netflix, Aiden Darné, VP and Global Studio Lead, Shutterstock, Whitney Buxton, VP of Video, Bustle Digital Group, Barry Christie, Global Creative Lead, Meta Creative Shop, Claudia Fischer, Managing Director, Whaler, Jaqlyn Murphy, Managing Director of Brand Purpose, Edelman, Adrienne Katz, Executive Producer, Unit 9, Shawna Shutz, Founder & CEO, MassFX, Yasin Khan, Editor-in Chief, Thomas Reuters Foundation, Malinda Wink, Vice President, Minderoo Pictures, Farihah Zaman, Filmmaker, Brown Girl Doc Mafia, Jenn Rubin, Senior Editor, AirBnB and Tamra Simons, Executive Producer of “Surviving R. Kelly.”
To enter work in the 45th Annual Telly Awards, visit www.TellyAwards.com. The deadline for early entries is Friday, December 8, 2023 (Final Entry Deadline: Friday February 23rd, 2024), and the winners will be announced in May 2024.
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Tita Poe Joins the Creative Nomads at Los York Adland®
The pioneering creative hybrid LOS YORK has hired Tita Poe as Executive Producer of its STUDIO. A graduate of UC Berkeley, Poe previously held the Head of Production role at Brand New School where she oversaw an array of design-driven creative strategy, production & post projects. Prior to that Poe was Head of Production at Visual Creatures, a studio focused on character-driven 2D & 3D animation projects, VFX-intensive jobs and editorial/finishing.
She joins LOS YORK as it accelerates and expands its unique position in the industry as a hybrid creative studio staffed with “creative nomads;” a collective of designers and creatives, producers, editors, animators and film directors, creating global advertising campaigns as partners to the world’s best brands and agencies.
“We were immediately captivated by Tita’s enthusiasm and dedication to fostering world-class talent and creative,” said LOS YORK Managing Director Melina Osornio-Andrade. “Her addition to the team continues our growth at LOS YORK as we bolster our studio and continue delivering exceptional work”
“LOS YORK is in an exciting phase right now,” said Poe. “They’re building a 2.0 version of the studio, doing a big push to expand and push incredible work out there. It’s really inspiring. The culture is amazing. They’re my people. We’re creating an extraordinary future together.”
Poe brings to LOS YORK a dozen plus years of experience partnering with an array of brands including Apple, Netflix, Google, Toyota, Meta, AT&T and T-Mobile. Early in her career she worked with Radical Media as a Senior Post Producer supervising teams of editors and story producers and managing all aspects of finishing. Her production and post-production resume runs the entire gamut from commercials, branded content and music videos (which includes producing VFX for Kendrick Lamar’s Grammy-winning “Humble” video), to premium television docu-series and animated shorts.
“I’ve worked both with agencies and direct to brand, which is what LOS YORK does so well and is one of the reasons why we clicked,” said Poe. “My approach is to forge partnerships where everyone from the artists to the agencies and brands are happy and working smoothly. That’s what I’ll be doing with LOS YORK, including helping foster an overall supportive and productive creative culture. I’m ready, and I’m psyched.”
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WPP merges VMLY&R and Wunderman Thompson – VML now “biggest agency in the world”
We’ve suggested often enough here that more WPP mergers are inevitably on the way but this one’s still a surprise: VMLY&R and Wunderman Thompson are the ones getting together, under the VML umbrella.
Which means goodbye to two of the most venerable names in advertising: Thompson as in J. Walter Thompson, founded back in the 19th century and direct marketing pioneer Wunderman, founded by Lester Wunderman.
The new entity, just VML, will be the world’s biggest creative company according to WPP, with 30,000 staff in 64 markets. It will be headed by VML founder Jon Cook as global CEO and the UK’s Mel Edwards from Wunderman Thompson as global president (both below.) A remarkable rise for a boy from Kansas City where VML (for now) still has its HQ.
Cook says: “The future of building strong brands and businesses requires the interconnectivity of brand experience, commerce and customer experiences. We recognised the immediate opportunity to create what every consultancy and advertising agency aspires to build with the formation of VML. We’re especially excited to present our new offering to the industry as we don’t believe there is another company as creatively awarded with our depth in customer experience and commerce.”
Edwards says: “This is the right suite of capabilities, offered at just the right moment, at unprecedented scale. It’s incredibly exciting because with this new agency we have the chance to shape the future of modern marketing in every key market around the world. The opportunities it affords our people and the growth we can deliver for our clients at a global scale make this a real game-changer for each business and the wider industry.”
WPP CEO Mark Read, a former boss of Wunderman, says: “Scale matters in today’s world as AI and technology transform marketing and global clients look to simplify their relationships. VML will combine world-class creativity with deep expertise in data, marketing technology and platforms to deliver competitive advantage for ambitious brands. It’s another important step forward for WPP as we continue to reshape our offer for the future, simplify our business and unlock further benefits of scale.”
We’ll see. 30,000 people is a lot to bring together (although they almost certainly all won’t be there when the new company becomes operational in January next year.) Read is betting the ranch on an agency driven by what WPP calls commerce (e-commerce as was.)
Does this bring WPP any closer to its ambition to be the “creative transformation” company? Losing what was left of two Madison Avenue stalwarts JWT and Y&R (which cost the old WPP nearly $5bn back in the day) means a radically different company to the one Read inherited from Sir Martin Sorrell.
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Whiskas works for noisy Bella
We’re told by the TikTok generation that cats are the secret to increasing readership (ours is already high, obs) so here we go: MAA’s first cat video (we think.)
It’s Bella from Cambridgeshire who’s been credited by Guinness World Records with the loudest purr so far recorded.
The (tenuous) connection with MAA? Bella is fuelled by Whiskas.
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British Gas launches savings offer with different kind of elite race
British Gas was nobody’s favourite when energy bills soared and owner Centrica’s profits rose dramatically (along with the bonus for its spectacularly moustachioed CEO – not a good look.)
Bills have fallen somewhat but it’s going to be a rugged winter for lots of us so BG and agency The&Partnership are getting their retaliation in first with an offer of half-price electricity between 11am and 4pm on Sundays; rewarding customers, it says, for “more sustainable” energy use. Not a bad idea.
So, as the supporter of Team GB, it’s roped in Tom Daley, Katarina Johnson-Thompson and Paralympian Ellie Simmonds to take part in a different kind of 11-4 race.
Not a bad idea either. Nicely done.
MAA creative scale: 7.5.
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