Announcing: PURO MGMT – The New Agency Fostering Italian Creative Talents Adland®

PURO MGMT, is the new talent agency based in Milan with a focus on fostering the new wave of Italian creatives.

 

PURO MGMT: FOSTERING THE NEW WAVE OF ITALIAN CREATIVE TALENTS 

A fairer and more transparent approach to artist management 

 

PURO MGMT is the new artist agency developing, managing and promoting some of the best Italian talents at home and abroad. The company represents emerging and established Italian creatives, regardless of race, age, gender identity, sexual orientation and ability, becoming a solid point of reference for international brands and agencies. 

 

PURO MGMT offers management services for creative talents working in the advertising, music and fashion industries, with the clear aim to to prioritise their creative freedom. The agency currently features a growing number of well-known and up-and-coming directors, cinematographers and editors on its website. However, over time PURO MGMT will expand its selection to include photographers, composers, digital artists, illustrators, production designers, costume designers, stylists, hair & make-up artists. Production companies and brands will easily be able to browse through the names on the agency’s website and even create shareable video playlists to facilitate their search. Through a growing number of creative roles, PURO MGMT provides a thorough overview of the contemporary Italian creative scene. 

 

Founded by prominent Italian directors and cinematographers, PURO MGMT was born out of the need for talents to be represented fairly and for their work to be valued and respected. The name translates into English as pure and is meant to embody the agency’s core values based on ethics and mutual help, improving relationships within the industry and realigning existing power dynamics. A new format within the Italian creative scene, PURO MGMT develops and maintains a trusting relationship with its roster of artists, guiding and supporting their individual, professional journeys. Specifically, the agency also provides guidance to underrepresented voices with no experience by offering valuable shadowing opportunities. 

 

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Salesforce to debut new Matthew McConaughey ad during NFL Thanksgiving games

There’s no mention of the metaverse in the new ad, unlike February’s spot, which characterized the metaverse as a space to resist. “While the others look to the metaverse and Mars, let’s stay here and restore ours,” McConaughey said in the first installment, encouraging sustainability over virtual reality. Salesforce doesn’t have a metaverse strategy, but it is piloting its own NFT marketplace to provide a no-code solution to customers.

“The March” also takes a small shot at so-called “cancel culture”—“Let’s have less cancellation, and more conversation,” McConaughy says. 

The ad’s debut on Thanksgiving isn’t just because Americans will already be thinking about gratitude, Franklin said. The worsening economic situation in the U.S. and across the globe means that businesses are having to adjust accordingly, which Franklin sees as a perfect time to consider more responsible business practices. Having a strong environmental, social and governance position, for example, can help a company expand into new markets, she said. Sustainability can also give employees a sense of purpose, she said. 

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SMBs can find customers and save time with Smart Campaigns and Multi-platform

It’s become increasingly clear in the past few years how integral small and medium businesses (SMBs) are to the success of our global societies—and yet, we hear from you that being a small business today is harder than ever. In our always-on digital reality, SMBs need smarter solutions to grow their online presence and acquire new customers. And those solutions need to be easy to use, time-saving, cost-efficient, and reliable. Today, Microsoft Advertising is proud to announce that we’ve launched a newly redesigned Smart Campaigns experience with a new Multi-platform feature in the United States to make online advertising for small businesses easier, smarter, and better at helping you reach more customers across leading advertising and social media platforms.

New Smart Campaigns make getting started simpler and easier than ever

Time is money, right? We know that how you spend your time matters to the success of your business, so we’ve enhanced our Smart Campaigns to save you time and reduce the stress of promoting your business online. Smart Campaigns are a simple and efficient way for small businesses to get started with digital advertising and connect with relevant customers who are ready to engage with their business. It’s a streamlined and guided campaign experience to run ads on Microsoft Advertising, and optionally on other advertising platforms. From onboarding to optimizing your campaign, our support team is available through a prevalent chat experience across our site, and setting up ads is easier than ever with a simplified setup workflow. You can create your own ads or have us generate options for your review.

Optimization is key to the new Smart Campaigns experience. With your revenue growth in mind, we’ve refined the artificial intelligence (AI) built into the solution. This can help you easily optimize your campaigns to meet your goals while budgeting for a strong return on investment.

Extend and scale your reach with Multi-platform

Reaching new audiences and optimizing campaigns across many digital channels used to be hard, but we’re making it easier. Multi-platform, an all-in-one Microsoft Advertising feature now available in Smart Campaigns, is built to help you connect with customers across leading advertising and social media platforms.

Extend your reach at scale by running ads across any mix of Microsoft Advertising, Google, Facebook, and Instagram—all from one interface within the Microsoft Advertising platform. Not only do we provide a single place for the management and analytics of your campaigns across platforms, but we also bring the power of Microsoft AI, which automatically optimizes your budget for the best performance across all these platforms.

Well Life recently used the Multi-platform feature in Smart Campaigns to achieve growth and optimize campaigns easily. Read more about how Well Life used Microsoft Advertising tools for their success.

Smart Campaigns and Multi-platform can also help with your website or organic social media efforts. Build a brand-new website from scratch or generate one from your business’s Facebook page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers across LinkedIn, Twitter, Facebook, and Instagram from a single interface. The best part? These tools are free to use—you only pay for your ad spend!

Royal Apple found efficiency in managing campaigns with the Multi-platform feature. Learn more about how Multi-platform helped Royal Apple reach new audiences and easily interact with their customers across platforms.

Simplify your marketing approach and grow your business with Smart Campaigns

• New to Microsoft Advertising? Sign up here or connect with our team of specialists to get started.
• Existing Microsoft Advertiser? We’ll give you the option to migrate to the new experience in the coming months. If you’d like to be considered for early access to Smart Campaigns, let us know here.
• We also have a webcast on Smart Campaigns and the Multi-platform feature happening on September 20th. Register here to watch.

Stay informed

Sign up for the weekly Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories, and more resources.

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